Wolverhampton to host global growth workshops for would-be SME exporters

A series of workshops aimed at West Midlands businesses that want to start exporting their goods or services are to begin later this month.

Organised by West Midlands Chambers of Commerce’s ERDF SME International Growth Project, the You Can Export series includes four half-day sessions that cover: market research and selection; routes to market; export pricing; and how to internationalise your website. Businesses can attend one or all four free workshops, which are being held at the Hotel Novotel, Union Street, Wolverhampton city centre.

Andy Smith, International Relationships Manager for the SME International Growth Project, said the workshops are ideal for companies that have little or no experience of exporting but are looking to spread their wings globally by learning about the fundamental topics of exporting.

“Many businesses don’t realise how much help and support they can receive, so either put off their export plans or struggle on their own when they start trading outside of the UK for the first time,” he said.

“However, we offer a huge range of assistance to businesses and can guide them, provide advice and help them with everything from the documentation to digital and from financial support for overseas visits to putting them in contact with our Embassy experts.

“SMEs based in the West Midlands can attend these workshops free of charge and are the ideal starting point if they want to dip their toes into the export market. There will also be opportunities to speak to an array of advisers and experts who can support them on their journey.”

Tuesday, June 26
Market research and selection. This workshop is designed to help companies prioritise overseas markets using market research and will cover topics such as modelling for effective and time-saving desk research using the internet; important factors to consider when visiting an overseas market to conduct research; and how to select and commission professional research.

Wednesday, July 11
Routes to market. This will cover topics including the different ways that businesses can sell into an overseas market common pitfalls and advice on how to avoid them

Tuesday, July 24
Export pricing. This workshop will focus on a range of topics, including the importance of local customs with regard to pricing; negotiation; establishing contractual terms; identifying alternative pricing strategies; and increasing the opportunity for export profitability. This workshop will also introduce services offered by the Department for International Trade (DIT) and UK Export Finance.

Tuesday, August 7
How to internationalise your website. This will be run by a DIT digital adviser who will advise businesses on how to develop their websites so that they have international appeal. Participants will learn how to localise an e-commerce website; how to use online tools to gain market insights; and how to use social media with an international audience.

The workshops start at 0930 and end at 1230. Spaces are limited, so to secure a free place, visit http://youcanexportseries.eventbrite.com