SME International Growth Fund to host export growth masterclasses

A series of masterclasses aimed at getting businesses in Herefordshire and Worcestershire confident enough to export their goods and services is being launched in Hereford.

Funded by ERDF SME International Growth Project and organised by the Department for International Trade (DIT) and West Midlands Chambers of Commerce, the three half-day masterclasses will be headed by a specialist trainer in international business strategies. There is no cost to eligible businesses attending.

The first takes place on Wednesday, May 30 and will focus on how to increase export sales. It will include techniques to upsell to existing international clients, how to identify new markets and build brand awareness, as well as mitigating risks and using a range of channels to sell.

The second takes place on Tuesday, June 5 and will examine how companies can pitch their business to an international audience, looking at business style, culture and market, using the Export Opportunities platform, and how to make the most of Department for International Trade networks and overseas contacts.

The third masterclass on Tuesday, July 10 is about the eight steps to successful international negotiation skills, negotiation, planning and how to improve the outcome of negotiations.

Andy Smith, International Relationships Manager for SME International Growth Project,  said: “More often than not, businesses need a guiding hand when it comes to having a strategic plan for export growth because there’s a step up from being reactive when an enquiry comes in from really planning to grow the business’s overseas markets.

“Our masterclasses can put businesses on the right path towards exporting, give them the confidence they need and also provide vital information on where they can get DIT support.”

Eligible businesses can sign up for masterclasses relevant to their needs. The sessions will be hosted by Richard Jeffrey, of Business Navigators, at Hereford Business Solutions Centre, Skylon Court, Hereford.

For further details and to book, visit to select which sessions you would like to book.