Shropshire firm aims for overseas sales growth

A Shropshire company is planning a major expansion of its overseas sales following a promising start this year, thanks to the support it has received from the Department for International Trade (DIT).

Haydox @ The Wood Yard, which manufactures and distributes access equipment for the offshore oil and gas sector, became part of The Wood Yard, in Whitchurch, Shropshire, in the summer of 2015.

It only began to export in earnest earlier this year but after achieving 75% of sales to six countries in just over 12 months, it is putting in place an ambitious overseas growth programme for 2017.

Christine Hamilton, interim regional director for DIT West Midlands, praised the company for focusing on driving its overseas trade.

She said: “It has tapped into an in-demand sector and is providing vital access equipment to a range of offshore companies and I’m delighted that the work The Wood Yard is doing with our Shropshire team is yielding positive results. Its success demonstrates the value of working with our ITAs. With our support and guidance, companies can access whole new markets, which help them to strengthen their business, lead to expansion and the creation of jobs in the local economy.”

Support

andrew-haydock-at-haydoxHaydox @ The Wood Yard, which supplies timber pole ladders and aluminium stagings for the oil and gas sector, has been working with an International Trade Adviser (ITA) at DIT in Shropshire since the summer of 2015.

Andrew Haydock, managing director of the Wood Yard has participated in a number of DIT export programmes, including strategic export workshops, and has been supported by digital trade advisers on web and social media platforms, improving search engine optimisation and designing a website for international markets.

He has also received advice from Coventry University-based IntaTrade, on matters such as routes to market, intellectual property and copyright and branding in overseas markets.

He said the support he has received over the past few months has enabled him to become more focused on putting together a detailed strategic export plan. It will also mean he will be able to reduce his reliance on outsourcing manufacturing and bring more work in-house.

Haydox @ The Wood Yard already exports to United Arab Emirates, Qatar, Thailand, Malaysia, South Africa and Singapore.

Increasing demand for its products means it now has its sights firmly on new markets in the Arab Gulf, South East Asia and the Far East.

Andrew Haydock said: “The support we’ve had from the DIT really has helped us to push us further in our ambitions. While we knew what we wanted to do, getting the support and mentoring from our ITA has enabled us to look at how we can explore new opportunities. We’re very excited about our plans for 2017 and we’ll continue to work with our international trade adviser as we grow our markets.”

Online hub

West Midlands businesses wanting to break into overseas markets, and take advantage of the global appetite for UK goods and services, should visit the new online trade hub, GREAT.gov.uk.

GREAT.gov.uk is a single digital destination for trade and investment, bringing together and connecting UK businesses, international buyers and international investors. Whether businesses are new, occasional or frequent exporters, they will be able to take advantage of the new suite of tools and exclusive deals on fees or commissions with some of world’s leading online marketplaces.