Postcode Anywhere

WM-casestudy_Postcode_anywhereSector: ICT

Location: Worcester, Hereford and Worcestershire

International Trade Adviser: Linda Smith

DIT services used: Market Visit Support, Overseas Market Introduction Service, Gateway to Global Growth programme, Tradeshow Access Programme

Snapshot – impact of DIT support

  • OMIS support for business trip to Australia
  • 15 to 20 meetings set up with key decision makers at well-known Australian brands


Postcode Anywhere is a 10 year old Worcester based software company which provides address management and location services. Offering 250 different services, the award winning company is the UK’s leading provider of location data.

The business challenge

Having started planning a business trip to Australia, Postcode Anywhere engaged the services of DIT to conduct an OMIS report for the country, to identify key opportunities and communication channels.

How DIT has helped

CEO Guy Mucklow describes working with DIT as an “exceptionally rewarding experience” and plans to use the Australian business model around the world as the company grows. With DIT’s support, a preliminary mailshot was sent out to introduce Postcode Anywhere to potential customers. This resulted in 10 days of business meetings, structured around Guy’s travel arrangements, giving the company an insight into rival products and making new contacts. After a successful trip, Postcode Anywhere found “DIT to be a very attractive and low risk way for finding out the depth of opportunity in a market” and continues to develop its export plans globally.