The Department for International Trade (DIT) West Midlands has helped a Shropshire company to secure a three-year contract worth hundreds of thousands of pounds in China.
Shrewbury-based THERAPYAUDIT, which specialises in digital medical software for the NHS, is now planning to open an office in Guiyang, capital of Guizhou province in south China, after winning the business, which comes as the Chinese government launches a new initiative for a high tech health care park.
It will be launching a new software system for gestational diabetes, named beetroot, which will initially provide a joint monitoring service for diabetes sufferers, matching individual and remote test results to both patients and medical staff simultaneously.
Building on the success in the south of China, beetroot will also be trialled in the leading Sichuan Jinxin women’s hospital in the city of Chengdu in West China in March 2018.
Chief executive Christopher Wright praised the assistance it had received from DIT in both Guiyang and Shropshire, calling it “invaluable”.
“China is such a complicated and delicate market to gain entry to, but having such vital contacts and support has given us a soft landing to export to the country,” he said.
Christopher added: “This has been a very long-term project as it was essential to build up strong relationships before attempting to attract business. However, our association with specialist agents Nine Health Global and our proven record of working with the NHS has secured involvement with this very exciting initiative.”
Gerald Whitworth, of the DIT International Trade Team, based at Shropshire Chamber of Commerce in Telford, said: “For such a small company to gain access to the Chinese market with its innovative technology is a remarkable success. China is not an easy market and it can be a very formidable and complicated process.
“We are delighted to have offered support, both locally and in China, and will be providing on-going guidance to Christopher and his team. This highlights another success story and is an excellent example of a small but forward-thinking Shropshire business chasing very distant markets.”