The West Midlands region has six individual Chambers that focus on their specific regions: Greater Birmingham, Black Country, Shropshire, Staffordshire, Herefordshire and Worcestershire, and Coventry and Warwickshire.
In addition, there is the West Midlands Chamber of Commerce LLP (WMCC-LLP) – a complementary organisation that has a different remit within the business sphere.
Incorporated in 2006 WMCC-LLP is a partnership of all six Chambers acting as a single point of contact for organisations who wish to deliver business support across the whole region. This unique model was the first of its kind amongst the UK Chambers and as such it has access to a market reach of more than 140,000 of businesses across the West Midlands area.
WMCC’s proven model of programme design and delivery – it has successfully delivered projects in excess of £30 million over the last five years – means it is the first choice for many organisations to partner with.
As an individual entity, WMCC is a delivery partner for both the public and private sectors. As one of 9 contracted delivery partners for the Department for International Trade (DIT), its primary role, working through its Chamber network, is to support businesses that want to increase their exporting opportunities. Working with DIT, In the period 2015/8 the support through the Chambers and WMCC delivered in excess of £1.8bn Export Win Value for West Midlands Businesses.
WMCC delivers a wide range of workshops and masterclasses, conferences, trade events, educational programmes – many of which are free. It also organises and delivers a range of overseas trade missions and visits for West Midlands businesses so that they can expand their networks, meet with potential customers and learn about their target markets.
A key role for WMCC is working with the six Local Enterprise Partnerships (LEPs) in the West Midlands region: Birmingham and Solihull, Coventry and Warwickshire, Stoke-on-Trent and Staffordshire, the Black Country, the Marches, and Worcestershire – all of which play a crucial role in setting out economic priorities for their respective areas and focus on creating jobs and driving economic growth.
WMCC advises on trade policy and strategy together with practical support to the LEPs and their Growth Hubs, as well as working to connect businesses via the Chamber network. Critical to this is supporting LEP international trade agendas, which focus on helping more businesses to export.